This year, we launched our 'For the Things That Matter' initiative, inviting our people to reflect on what personally motivates them to prioritise safety and care - whether family, community or wellbeing - and share those reflections through stories, photos and video, to foster a culture of safety and care.  

Our 'shared why' for people to 'anchor' safety and care across the workforce helps our people better understand each other and deepens personal connections, with the understanding that If you know what matters to an individual, you are more likely to care for the people that you're working with.

Built using a 'by us, for us' approach, the initiative was shaped through broad consultation and designed to be flexible and continually reinforced. The Executive Leadership Team (ELT) played a central role in launching and modelling the initiative, sharing personal reflections and leading conversations across the business, creating a cascading effect with senior leaders sharing their personal stories, followed by team members.  

We’ve now integrated these shares into daily processes like meetings, inductions and safety moments and are seeing our people come together with an increased level of trust and deeper connection at all levels of the organisation.