It’s quite simple: it’s our commitment to our customers.

The red dot in APA’s logo represents our customers, which all our people keep at the centre of everything we do. 

The words in our Customer Promise were written by APA people from across the organisation. It was a significant piece of work based on feedback from our customers on our business and service.

After launching the Customer Promise internally at the start of 2019, we introduced it to our customers at a series of events across the country throughout the year.

We believe that what’s good for the customer is good for the business. So we are undertaking positive and ongoing changes across our business to ensure the customer stays front-of-mind.

If you have comments or feedback for us, please let us know how we can fulfil our customer promise to you.