What is the APA Way?

The APA Way is how we do business. It comprises how we behave, guided by our Values; how we make decisions, guided by our Decision Compass; and our Customer Promise, which is how we keep customers front of mind. The APA Way defines how we do things around here.





our values


the decision compass


our customer promise





Our Values (STARS) apply to the way we behave and everything we do.


The Decision Compass sets out five core guiding principles for effective decision making at APA. These principles reflect the essence of what we need our decisions to be, so we can successfully execute our strategy.

We believe that what’s good for the customer is good for business. That’s why we developed our customer promise to make sure we keep our customer at the centre of everything we do.